Agentic AI doesnβt fail because it lacks intelligence β it fails because it lacks context.
As agents become more autonomous, the real challenge shifts from generation to governance: understanding when, why, and under what constraints an agent should act.
At GoDaddy, weβve been treating context as a first-class primitive for agentic systems β combining identity, intent, permissions, and environment so agents can operate responsibly in production.
Context is what turns automation into judgment. Without it, autonomy becomes risk.
This post outlines how weβre thinking about the transition from task execution to context-aware agentic systems, and what that means for building AI that can be trusted at scale.