Apple is killing white labeled iOS apps! What should we do? : <p>Many companies rely on white labeled apps to provide their services in a more personal way to their customers.</p>

<p>With a few adjustments we can set a logo and a splash screen and even pre-configure our app to our customer needs which has a great impact in their end user experience. Without this my users would need to use  the app skipping a lot of configuration steps that in a generic app wouldn't be possible to skip.</p>

<p>According to apple: "Apps created from a commercialized template or app generation service will be rejected"</p>

<p>Now what can we do to to work around this? </p>

<p>Today I saw 4 apps being rejected and others are waiting for revision and I can anticipate that they will have the same ending.</p>

<p>Here's the revision result:
<strong>"4. 3 Design: Spam"</strong></p>

<blockquote>
  <p>Guideline 4.3 - Design</p>
  
  <p>We noticed that your app provides the same feature set as many of the
  other apps you've submitted to the App Store; it simply varies in
  content or language, which is considered a form of spam.</p>
  
  <p>The next submission of this app may require a longer review time.</p>
  
  <p>Next Steps</p>
  
  <p>When creating multiple apps where content is the only varying element,
  you should offer a single app to deliver differing content to
  customers. <strong>Alternatively, you may consider creating a web app, which</strong>
  <strong>looks and behaves similar to a native app when the customer adds it to</strong>
  <strong>their Home screen.</strong> Refer to the Configuring Web Applications section
  of the Safari Web Content Guide for more information.</p>
  
  <ul>
  <li>Review the Design section of the App Store Review Guidelines.</li>
  <li>Ensure your app is compliant with all sections of the App Store Review Guidelines and the Terms &amp; Conditions of the Apple Developer
  Program. </li>
  <li>Once your app is fully compliant, resubmit your app for review.</li>
  </ul>
  
  <p>Submitting apps designed to mislead or harm customers or evade the
  review process may result in the termination of your Apple Developer
  Program account. Review the Terms &amp; Conditions of the Apple Developer
  Program to learn more about our policies regarding termination.</p>
  
  <p>If you believe your app is compliant with the App Store Review
  Guidelines, you may submit an appeal. Alternatively, you may provide
  additional details about your app by replying directly to this
  message.</p>
  
  <p>For app design information, check out the following videos: "Best
  Practices for Great iOS UI Design" and "Designing Intuitive User
  Experiences," available on the Apple Developer website.</p>
  
  <p>You may also want to review the iOS Human Interface Guidelines for
  more information on how to create a great user experience in your app.</p>
</blockquote>

<p>Of course we can develop web apps, but apple can't forget that many features are only available in native or hybrid apps. </p>

<p>What should we do?</p>

<p><strong>References:</strong></p>

<ul>
<li><a href="https://blog.summitsync.com/did-apple-just-crush-white-label-apps-4aee14d00b78" rel="noreferrer">https://blog.summitsync.com/did-apple-just-crush-white-label-apps-4aee14d00b78</a> </li>
<li><a href="https://developer.apple.com/app-store/review/guidelines/" rel="noreferrer">https://developer.apple.com/app-store/review/guidelines/</a> </li>
</ul>
