Pandas html: Don't truncate long values : <p>I understand that pandas does cut-off long elements. However, why does it do that in the html output?</p>

<pre><code>import pandas as pd
df = pd.DataFrame(columns=['url'], index=[0])
df['url'] = 'd12dn1928d1n298dn18d9n219d8n18n118219d8n21e12903e21kj9012j9301j2391023j209d12dn1928d1n298dn18d9n219d8n18n118219d8n21e12903e21kj9012j9301j2391023j209d12dn1928d1n298dn18d9n219d8n18n118219d8n21e12903e21kj9012j9301j2391023j209d12dn1928d1n298dn18d9n219d8n18n118219d8n21e12903e21kj9012j9301j2391023j209d12dn1928d1n298dn18d9n219d8n18n118219d8n21e12903e21kj9012j9301j2391023j209'
In [2]: df
Out[2]: 
                                                 url
0  d12dn1928d1n298dn18d9n219d8n18n118219d8n21e129...

In [3]: df.to_html()
Out[3]: u'&lt;table border="1" class="dataframe"&gt;\n  &lt;thead&gt;\n    &lt;tr style="text-align: right;"&gt;\n      &lt;th&gt;&lt;/th&gt;\n      &lt;th&gt;url&lt;/th&gt;\n    &lt;/tr&gt;\n  &lt;/thead&gt;\n  &lt;tbody&gt;\n    &lt;tr&gt;\n      &lt;th&gt;0&lt;/th&gt;\n      &lt;td&gt;d12dn1928d1n298dn18d9n219d8n18n118219d8n21e129...&lt;/td&gt;\n    &lt;/tr&gt;\n  &lt;/tbody&gt;\n&lt;/table&gt;'
</code></pre>

<p>even in the html output (where it is obvious that it won't fit the screen width), the column value is truncated. How can I force <code>pandas</code> to not truncate, both with and without html?</p>
