How do i order a column in sql server in following manner? : I am trying to order by sql column which have a data type of nvarchar. My column data looks like this.

9 AM - 11 AM
1 PM - 3 PM
11 AM - 1 PM
3 PM - 5 PM
5 PM - 7 PM

And i want to order by my column in this manner

9 AM - 11 AM
11 AM - 1 PM
1 PM - 3 PM
3 PM - 5 PM
5 PM - 7 PM

How can i do this?