App not opened programatically? : I installed Meeseva app in my device. When i opened programmetically it's not opening. 

    if ([[UIApplication sharedApplication] canOpenURL:[NSURL URLWithString:@"Meeseva App://location?id=1"]]) {
        NSString *mystr=[[NSString alloc] initWithFormat:@"Meeseva App://location?id=1"];
        NSURL *myurl=[[NSURL alloc] initWithString:mystr];
        [[UIApplication sharedApplication] openURL:myurl];
    }

When I opened fb, twitter, google+ and etc... all are opening successfully.
Can any solve this this issue...

App link is...
https://itunes.apple.com/in/app/meeseva-app/id1121539928?mt=8

Is there any another way to open installed app programatically