Store html content into php vaiable? : I have some html in my php page that I fetched from database and will be used many times in my webpage, so I want to put it into a php variable for later use.

My sample code is

    <div class="info">
      Some content from database here...
      <div class="more">
         Some more text...
      </div>
    </div>

How to store this html into php variable?
Please also tell me how to echo content of that variable?