Daily Papers

This paper investigates privacy jailbreaking in LLMs via steering, focusing on whether manipulating activations can bypass LLM alignment and alter response behaviors to privacy related queries (e.g., a certain public figure's sexual orientation). We begin by identifying attention heads predictive of refusal behavior for private attributes (e.g., sexual orientation) using lightweight linear probes trained with privacy evaluator labels. Next, we steer the activations of a small subset of these attention heads guided by the trained probes to induce the model to generate non-refusal responses. Our experiments show that these steered responses often disclose sensitive attribute details, along with other private information about data subjects such as life events, relationships, and personal histories that the models would typically refuse to produce. Evaluations across four LLMs reveal jailbreaking disclosure rates of at least 95%, with more than 50% on average of these responses revealing true personal information. Our controlled study demonstrates that private information memorized in LLMs can be extracted through targeted manipulation of internal activations.

Recent advances in multi-modal Large Language Models (M-LLMs) have demonstrated a powerful ability to synthesize implicit information from disparate sources, including images and text. These resourceful data from social media also introduce a significant and underexplored privacy risk: the inference of sensitive personal attributes from seemingly daily media content. However, the lack of benchmarks and comprehensive evaluations of state-of-the-art M-LLM capabilities hinders the research of private attribute profiling on social media. Accordingly, we propose (1) PRISM, the first multi-modal, multi-dimensional and fine-grained synthesized dataset incorporating a comprehensive privacy landscape and dynamic user history; (2) an Efficient evaluation framework that measures the cross-modal privacy inference capabilities of advanced M-LLM. Specifically, PRISM is a large-scale synthetic benchmark designed to evaluate cross-modal privacy risks. Its key feature is 12 sensitive attribute labels across a diverse set of multi-modal profiles, which enables targeted privacy analysis. These profiles are generated via a sophisticated LLM agentic workflow, governed by a prior distribution to ensure they realistically mimic social media users. Additionally, we propose a Multi-Agent Inference Framework that leverages a pipeline of specialized LLMs to enhance evaluation capabilities. We evaluate the inference capabilities of six leading M-LLMs (Qwen, Gemini, GPT-4o, GLM, Doubao, and Grok) on PRISM. The comparison with human performance reveals that these MLLMs significantly outperform in accuracy and efficiency, highlighting the threat of potential privacy risks and the urgent need for robust defenses.